With its move within Wiesbaden's pedestrian zone, the Hugendubel bookshop is taking the opportunity to set up a more compact and modern store in a prime location, the popular Mauritiusplatz. Hugendubel took over the premises of a fashion chain store and redesigned the 1200 square metres of sales space on two floors: clear, bright, straight-lined and homely. An invitation to read, which is carried through the glazed corner façade to the outside of the city.
Spacious - with a high density of goods
The shop concept relies on long shelf walls at the periphery of the space. The open sales areas are broken up by regular highlight areas. Despite the reduced sales area, the retail designers achieved a high density of goods by means of an increased presentation of books at the back. Modularly developed interior furniture made of oak wood and black steel frames as well as individual reading lounges in the individual departments create a varied book world. A café with seating entices customers to the upper floor.
The light: brilliant and lively
Typical of contemporary retail lighting concepts: Direct, accentuating light from track and recessed spotlights dominates and replaces classic, diffuse general lighting. The focus is always on the lively presentation of the books on offer. The tracks run dynamically through the entire room, giving it depth. For the spotlights, the designers chose the compact Ontero XR with white housings and different light distributions from flood to spot, supported by Intara CX recessed luminaires. In addition, decorative pendant luminaires are used sparingly to highlight room functions - for example in the reading café or above the cashier stations.
Lighting design: BÄRO Retail Lighting
Architect's office: Schwitzke & Partner
Shopfitting: Rochus GmbH
Photographer:
Constantin Meyer Fotografie
Reiherweg 85
50829 Köln
www.constantin-meyer.de